Isracard business
in numbers
The financial management platform brings business data and daily operations into one place, helping businesses monitor financial activity and manage transactions.
Customers can access it through the responsive web dashboard or the mobile app, depending on how they prefer to work.
Responsive web Mobile app
Product & Project Managers · Web & Mobile Developers · QA Team
Create a clearer information hierarchy to reduce cognitive load and make complex financial information easier to process.
Build a fully responsive and accessible web experience that works effectively across screen sizes.
Create a consistent product experience across both platforms while preserving mobile-specific interaction patterns.
Business
The redesign improved two existing product touchpoints while introducing a fully responsive Web experience and preserving platform-specific interaction patterns.
User
A more structured information hierarchy and preserved context made key financial information easier to access and review.
Constraint: Some ideas couldn’t be implemented in their initial form due to existing technical constraints.
My response: Adapted solutions while protecting key user value.
Constraint: The project was delivered in sprints and depended on development capacity and priorities.
My response: Prioritized the work and adapted decisions to what could realistically be delivered.
Constraint: The solution needed to serve both user needs and business goals.
My response: Balanced both while keeping the experience clear and usable.
I actively contributed to the research and exploration process, reviewing comparable products, studying interaction patterns, and exploring how complex financial information could be structured across web and mobile.
Before developing a new solution, I analyzed the existing product to understand where users were experiencing difficulties while working with the dashboard and key data.
I explored financial, analytics and complex dashboard products to understand different approaches to information hierarchy, navigation, data presentation, workflows and interaction patterns.
The core product logic remained consistent, while the hierarchy and interaction priorities changed between desktop and mobile.
The product was designed for business customers who need to monitor financial activity, review account information, and manage ongoing business operations.
Primary audience
Oversee the company’s financial activity and need a clear and reliable overview of key information.
Work with transactions, balances and ongoing account activity as part of day-to-day operations.
Before / After
The redesign transformed a legacy portal into a clearer, more structured experience across desktop, mobile web and app, improving information hierarchy, navigation and access to key financial data.
The redesign also simplified more complex workflows, including filtering large datasets and reviewing results while preserving context.
Users can review their criteria and return to filtering without losing context.
Users get an immediate summary before reviewing transactions.
Users can review their criteria and return to filtering without losing context.
Users get an immediate summary before reviewing transactions.
After · Mobile web + App
The dashboard was redesigned for mobile web and the app, bringing key business metrics to the forefront and reorganizing complex information for faster scanning on smaller screens, while maintaining a consistent experience across devices.
Beyond the dashboard, the app redesign included improvements to the existing Quick View feature and the introduction of biometric authentication for faster, more secure access.
The existing Quick View feature was redesigned to provide instant access to key business KPIs and recent financial activity without opening the full dashboard.
Face recognition and fingerprint authentication were introduced to offer faster, more convenient access to the app while supporting the security of sensitive business information.
During my work at Isracard, the company went through two brand identity updates developed by external studios. Both were designed primarily for print and required adaptation for digital products.
I extended the color palettes and refined UI components and states to improve readability, accessibility, and consistency across the company's digital products, while preserving the brand identity.
