Product Designer
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Professional Experience
2024 - Present
Product Designer
Freelance
Design web and mobile interfaces from research through final visual design. Create user flows, wireframes and interactive prototypes.
Validate design decisions through usability testing. Work with clients and development teams to turn product requirements into clear solutions.
Design e-commerce experiences and marketing materials for digital channels.
2020 - 2023
Product Designer
Isracard
Designed B2B/B2C products across web and mobile, including the redesign of a B2B management dashboard.
Built a design system from scratch as part of the product redesign, supporting consistent and accessible interfaces across the product.
Collaborated with product managers and development teams during Agile sprints, translating business requirements into usable solutions based on user needs.
2015 - 2019
UX/UI Designer
Bank Leumi
Designed B2B/B2C interfaces across web and mobile products. Analyzed user scenarios to simplify complex workflows.
Improved responsive design, visual hierarchy and component consistency across devices.
Worked closely with product managers and developers to support accurate implementation.